THINK! 'stay in control' campaign

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THINK! 'stay in control' campaign

Postby tfdodo » Fri Apr 26, 2013 5:27 pm

courtesy of AIRSO:
"A new THINK! road safety initiative to encourage motorcyclists to improve their defensive riding skills has been launched

The ‘stay in control’ campaign - which has been developed with partners from the motorcycle industry - advises motorcyclists to ride defensively and seek further training to sharpen their skills. Posters, leaflets and other promotional material will be distributed to hundreds of motorcycle dealerships and retailers across the UK. The campaign will run throughout the peak riding season this spring and summer, when, historically, the number of motorcyclists killed and seriously injured on the roads sees an increase.

Motorcyclists accounted for 1% of road traffic but 19% of deaths on Britain’s roads in 2011. Around 30 bikers are killed or injured in crashes at junctions every day.

In 2011, 5,609 motorcyclists were killed or seriously injured with 74% of these occurring in collisions involving another vehicle. 69% of these casualties happened at junctions.

The number of incidents increases significantly during March and April as improved weather encourages more motorcyclists onto the road!!!!

Last year, 26% of motorcyclist fatalities and serious injuries resulted from collisions where no other vehicle was involved."
Rubber side down,
Nick A (SO-Team B)

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